Congratulations to Loreena for this early-on achievement! I'll admit I had to look up the numbers to see just what constitutes a 'gold' certification in Canada, and was surprised to learn that amongst other details, it means sales of 40,000 CDs, cassettes, and vinyl recordings, plus full-album digital downloads; it also refers to sales for any downloads of single digital tracks from those CDs which reach the 20,000 mark. I always did wonder how those particular downloads were counted. But I noticed something else as well, and now I've got a question, for any person(s) here to answer who can do so:
Would anyone happen to know why the numbers changed after May 1 of 2008? I read that, for example, 'gold' used to mean sales of 50,000 CDs etc, not 40,000. I'm wondering if the recording industry is perhaps looking at sales numbers in general and deciding that sales appear to be down at least 20% over what they used to be, due to all the free but illegal p2p trading and outright piracy, etc. Could this be the reason that 'gold' was dropped 20% to its current 40,000 level, just as 'platinum' was dropped from 100,000 to 80,000? Or is some other intent I'm unaware of at work?
From the message that Quinlan Road put on News and Views regarding this Canadian sales achievement, I gather that the numbers got crunched after less than one month after the CD's release; I'd love to know how sales in other countries have fared, especially, those in the US! I need to check on the US numbers these days, and see what constitutes 'gold' and 'platinum' here, now. I'm thinking they've perhaps also dropped their numbers a similar 20% but I won't know until I try looking into it.
For me, AMND is an outstanding seasonal CD, one that I believe I'll be playing year 'round. There are so many new 'competing' seasonal CDs which also came out this year that I'm nearly certain Loreena's offering is doing fine, considering all the new (and older) choices made available. I also believe it'll continue selling well (figuratively speaking) for years to come. Loreena is one of those timeless artists who keeps 'growing' new fans all the time, mostly by word of mouth and others' recommendations via the internet (think YouTube, here). She has virtually no visibility, no 'sales push' in the city where I live, yet her works all sell very well locally when they can be found in 'real' stores! Most of us 'locals' have learned to merely place internet orders for her music and DVDs. Barnes and Noble and Amazon online sources are big favourites here amongst the US ordering houses. So is CD Baby, despite shipping/handling charges which grow larger the further one lives 'east' and 'south' of the far northwestern states. And one cannot forget about ordering directly through Quinlan Road, thus Maple Music itself; the closer one lives in the US to Ontario the better, for ordering directly from there.
I sincerely hope that Loreena is not going to feel discouraged from composing and recording more music in the future. It seems to me I previously read that 'The Book of Secrets' reached something over 4 million in sales worldwide, but I did come across that information a long time ago and I'm not certain what I read was accurate. And, that was a different day, in the recording industry. Times (and CD sales) have indeed changed. I'd like to remain optimistic, and hope we get to hear and purchase more new material from Loreena in the years to come.