Dear Valued Listeners,
It’s been very interesting to learn more about the renewed interest in vinyl. As most of you will know by now, we released The Wind That Shakes the Barley on high-quality vinyl. We have also been speaking with retailers who specialize in hi-end audio equipment in order to learn more about exactly who is most-interested in experiencing music in this way. Of course we pride ourselves in keeping our menu of options as wide as reasonably possible for our audience, so we are considering releasing the entire Loreena McKennitt catalogue on vinyl and would like to get a sense if there is enough general interest, and also to ensure we are conceiving and pricing the package so that it is most-suitable for our customers.
Because we do not want to produce something for which there is little interest or produce it in a way that is too expensive for folks, we are seeking feedback from anyone who is interested in helping us shape this new initiative. Rather than conducting this research through a formalized venue of market research, we thought we’d simply make you aware of the idea and pose our questions on our message board and allow anyone who is interested in helping us shape this project, give us feedback through discussion there. We believe an open dialogue may prove more valuable than simply collecting answers to questions.
We will be undertaking this review from now until July 29th after which time we will need to have come to a conclusion about the various aspects of this proposed project.
Questions and Starting Points for Discussion will follow here shortly…